Measuring the perceptions of customers is often a daunting task. The challenge is in measuring qualitative aspects like the loyalty a customer feels towards an organization or how the customer perceives your service vis-à-vis that of a competitor. Encreate helps the organizations to have a balanced mix of both qualitative and quantitative measurements by deploying proven customer research techniques like in-depth interviews, focus groups, online discussions, customer surveys and mystery shops.

The benefits of focus groups are that it gives an opportunity to assemble acceptable number of participants (relevant sample) and generate insight in to the customer's mind. If the area of discussion is small or restricted and the sample population is less, it always helps to conduct In-depth interviews. The advantages of in-depth interviews are that it helps the interviewer to probe and obtain more relevant information. If the sample size is large, the efficient way to conduct a research is customer survey with a pre defined questionnaire. If the perception of customer needs to be translated in to quantitative measures to perform statistical analysis, questionnaire design with multiple scaling techniques and customer survey helps the organization. The benefits out of these techniques are the ability to statistically evaluate the findings.